THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG.
THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG.
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The Project:
A brand shoot relaunching Searra Oliveira’s activewear brand, Scarlet Label. She wanted the brand to embody how much love is put into every product, reflected on every girl. We knew the visuals needed to show exactly what Scarlet Label is all about.
Our Approach:
We produced two shoots, one focused on the founder and one centered around a group of models. We brought in Searra herself, her sister, and scouted models Shadai and Sophia. It truly felt like working with friends, which allowed the content to feel natural, personal, and deeply aligned with the brand.
Outcome:
A collection of photography and behind the scenes video content used across multiple marketing platforms, supporting the relaunch and ongoing brand storytelling.
The Team:
Photographer: Krystena Patton
Models: Shadai, Sophiatou A. Faye, Zeanna Bracket
Designer: Searra Oliveira
Creative Direction & Production: Her Studio New York, Steph Rommelt
Scarlet LAbel
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The Team:
Photographer: Krystena Patton
Model: Gabrielle Kniery
Creative Direction & Production: Her Studio New York, Steph Rommelt
The Project:
An NYC campaign for Toronto based ethical sustainable fashion brand Wildflo Studio. We produced the shoot locally after their most popular garments were shipped to us, capturing the energy of New York through an elevated street style lens shot on film.
Our Approach:
Although the client was not present on the day of the shoot, the project was seamlessly executed through close collaboration during the planning phase. The founder was closely involved in creative direction and styling choices. We shot throughout Soho, moving quickly through multiple locations and outfit changes to create a variety of settings that would help the brand step into the New York market and appeal to a new customer base
Outcome:
A curated collection of film photography used across social media, web, and marketing assets. The campaign supported Wildflo Studio’s entry into the New York market and laid the foundation for an ongoing partnership. Since then, we’ve collaborated on multiple projects as the brand has grown to over 10k followers, continuing to expand as a woman founded and led business.
Wildflo
Studio
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The Team:
Photographer: Krystena Patton
Models: Chrissy Swehla, Priscilla Del Castillo, Jada Jenai
Make-Up: Faces By Danii
Designer: Jackie Burke
Creative Direction & Production: Her Studio New York, Steph Rommelt
TINI LUX
JEWELRY
The Project:
A campaign for Tini Lux, a female founded jewelry brand by Jackie Burke, creating the #1 earrings for sensitive ears. Pieces are pure titanium (ASTM F-67/F-136), designed to feel good and look beautiful, reflecting individual energy through a soft palette and simple, irresistible vibe.
Our Approach:
Diversity was key when scouting talent. We shot in studio with airy natural light to match the brand’s aesthetic, using a timeless mix of digital and film. Creative direction emphasized soft tones and intimate moments to showcase comfort and style.
Outcome:
A collection of photos and behind the scenes video content used across social media, website, and marketing assets. We have since collaborated on multiple campaigns, helping the brand grow as an upcoming, thriving jewelry label.
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The Team:
Photographer: Stephanie Rommelt
Model: Dorothea Doumkos
Creative Direction: Polet Guzman
Production: Her Studio New York, Steph Rommelt
Stylist: Juanda Vasquez
Casa
Muza
The Project:
A brand shoot for Casa Muza, a sustainable and ethically made clothing brand from Guatemala founded by Polet Guzman. Stephanie (Founder of Her Studio NY) first joined as Polet’s marketing intern in 2016 and worked with her over 10 years, eventually becoming marketing manager for online and in-store operations.
Our Approach:
The shoot took place in Polet’s home to capture a personal, comfortable feel. Shot on digital with behind the scenes video, it incorporated many other Latin brands she carries. The designs reflect her Puerto Rican roots and emphasize female empowerment, showing her growth from a small business to an inspiring brand.
Outcome:
Photography and BTS video content used across social media and marketing assets, helping highlight the brand’s story, heritage, and curated selection.
go back to case studies
The Project:
A brand shoot relaunching Searra Oliveira’s activewear brand, Scarlet Label. She wanted the brand to embody how much love is put into every product, reflected on every girl. We knew the visuals needed to show exactly what Scarlet Label is all about.
Our Approach:
We produced two shoots, one focused on the founder and one centered around a group of models. We brought in Searra herself, her sister, and scouted models Shadai and Sophia. It truly felt like working with friends, which allowed the content to feel natural, personal, and deeply aligned with the brand.
Outcome:
A collection of photography and behind the scenes video content used across multiple marketing platforms, supporting the relaunch and ongoing brand storytelling.
The Team:
Photographer: Krystena Patton
Models: Shadai, Sophiatou A. Faye, Zeanna Bracket
Designer: Searra Oliveira
Creative Direction & Production: Her Studio New York, Steph Rommelt
Rahua
go back to case studies
The Project:
A brand shoot relaunching Searra Oliveira’s activewear brand, Scarlet Label. She wanted the brand to embody how much love is put into every product, reflected on every girl. We knew the visuals needed to show exactly what Scarlet Label is all about.
Our Approach:
We produced two shoots, one focused on the founder and one centered around a group of models. We brought in Searra herself, her sister, and scouted models Shadai and Sophia. It truly felt like working with friends, which allowed the content to feel natural, personal, and deeply aligned with the brand.
Outcome:
A collection of photography and behind the scenes video content used across multiple marketing platforms, supporting the relaunch and ongoing brand storytelling.
The Team:
Photographer: Krystena Patton
Models: Shadai, Sophiatou A. Faye, Zeanna Bracket
Designer: Searra Oliveira
Creative Direction & Production: Her Studio New York, Steph Rommelt
Ruby Kisses
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The Project:
A brand shoot relaunching Searra Oliveira’s activewear brand, Scarlet Label. She wanted the brand to embody how much love is put into every product, reflected on every girl. We knew the visuals needed to show exactly what Scarlet Label is all about.
Our Approach:
We produced two shoots, one focused on the founder and one centered around a group of models. We brought in Searra herself, her sister, and scouted models Shadai and Sophia. It truly felt like working with friends, which allowed the content to feel natural, personal, and deeply aligned with the brand.
Outcome:
A collection of photography and behind the scenes video content used across multiple marketing platforms, supporting the relaunch and ongoing brand storytelling.
The Team:
Photographer: Krystena Patton
Models: Shadai, Sophiatou A. Faye, Zeanna Bracket
Designer: Searra Oliveira
Creative Direction & Production: Her Studio New York, Steph Rommelt
Rahua
go back to case studies
The Project:
A brand shoot relaunching Searra Oliveira’s activewear brand, Scarlet Label. She wanted the brand to embody how much love is put into every product, reflected on every girl. We knew the visuals needed to show exactly what Scarlet Label is all about.
Our Approach:
We produced two shoots, one focused on the founder and one centered around a group of models. We brought in Searra herself, her sister, and scouted models Shadai and Sophia. It truly felt like working with friends, which allowed the content to feel natural, personal, and deeply aligned with the brand.
Outcome:
A collection of photography and behind the scenes video content used across multiple marketing platforms, supporting the relaunch and ongoing brand storytelling.
The Team:
Photographer: Krystena Patton
Models: Shadai, Sophiatou A. Faye, Zeanna Bracket
Designer: Searra Oliveira
Creative Direction & Production: Her Studio New York, Steph Rommelt
Rahua
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