THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG.
THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG. THERE ARE PLACES YOU HAVEN'T BEEN WHERE YOU ALREADY BELONG.
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The Project:
A brand shoot relaunching Searra Oliveira’s activewear brand, Scarlet Label, with visuals that reflect the care, intention, and love behind every piece. We produced two shoots, one highlighting the founder and one featuring a small group of models including Searra herself, her sister, and scouted talent, creating an intimate, collaborative environment that allowed the content to feel natural and personal. The result was a collection of photography and behind the scenes video content used across multiple marketing platforms to support the relaunch and ongoing brand storytelling.
The Team:
Photographer: Krystena Patton
Models: Shadai, Sophiatou A. Faye, Zeanna Bracket
Designer: Searra Oliveira
Creative Direction & Production: Her Studio New York, Steph Rommelt
Scarlet LAbel
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The Team:
Photographer: Krystena Patton
Model: Gabrielle Kniery
Creative Direction & Production: Her Studio New York, Steph Rommelt
The Project:
An NYC campaign for Toronto based ethical fashion brand Wildflo Studio, produced locally after their most popular garments were shipped to us. Shot on film, the visuals captured the energy of New York through an elevated street style lens. Although the founder was not present on shoot day, the project was executed through close collaboration during planning, with the founder deeply involved in creative direction and styling. We shot throughout Soho, moving quickly between locations and outfit changes to create dynamic content that helped introduce the brand to the New York market. The final imagery was used across social, web, and marketing assets and laid the foundation for an ongoing partnership as the woman founded brand continued to grow.
Wildflo
Studio
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The Team:
Photographer: Krystena Patton
Models: Chrissy Swehla, Priscilla Del Castillo, Jada Jenai
Make-Up: Faces By Danii
Designer: Jackie Burke
Creative Direction & Production: Her Studio New York, Steph Rommelt
TINI LUX
JEWELRY
The Project:
A campaign for Tini Lux, a female founded jewelry brand by Jackie Burke known for creating the number one earrings for sensitive ears. Crafted from pure titanium, the pieces are designed to feel good and look beautiful, reflecting individual energy through a soft, effortless aesthetic. Shot in studio using airy natural light and a timeless mix of digital and film, the campaign emphasized diversity, intimate moments, and subtle styling. The resulting photography and behind the scenes video content were used across social, web, and marketing assets, leading to multiple ongoing collaborations as the brand continues to grow.
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The Team:
Photographer: Stephanie Rommelt
Model: Dorothea Doumkos
Creative Direction: Polet Guzman
Production: Her Studio New York, Steph Rommelt
Stylist: Juanda Vasquez
Casa
Muza
The Project:
A brand shoot for Casa Muza, a sustainable and ethically made clothing brand from Guatemala founded by Polet Guzman. The shoot took place in Polet’s home to capture a personal, comfortable feel and was shot digitally with behind the scenes video, incorporating several Latin brands she curates. The visuals reflect her Puerto Rican roots and commitment to female empowerment, highlighting the brand’s growth from a small business into an inspiring, community driven label. The resulting photography and video content were used across social media and marketing assets to tell the brand’s story and celebrate its heritage.
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The Project:
A campaign for Rahua’s Aloe Vera collection, focused on creating photo and video content. The visuals emphasized natural clean beauty, highlighting hair volume and the foaming texture of the products in motion. Shot in an earthy, minimal studio with warm, sunlit lighting and subtle aloe leaf shadowing, the campaign featured diverse casting across hair types and textures. The resulting visual library was designed for versatile use across social, web, and marketing platforms.
The Team:
Photographer & Videographer: Molly Tellekson
Models: Lauren Nordale, Sara
Hair Artist: Daniel Lutz
Makeup: Aya Iwakami
Assistant Hair Artist: @hairnailsbygiselle
Digital Tech: Michelle Malek
Production/Direction: @herstudiony @stephrommelt
.
Rahua
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The Project:
A campaign shoot highlighting the brand’s foundation stick, shot against a clean white backdrop, the visuals focused on sleek, pulled back hair and flawless skin, with a subtle swipe of product across the face to showcase texture and formula when applied. The result was a refined, minimal set of photo and video assets designed to feel timeless while remaining cohesive.
The Team:
Photographer & Videographer: Molly Tellekson
Models: Haianny Pereira-
Carvalho
Hair Artist: Daniel Lutz
Makeup: Aya Iwakami
Production/Direction: @herstudiony @stephrommelt
.
Ruby Kisses
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The Project:
An in-home lifestyle content shoot designed to support a broader brand refresh. The project focused on creating a versatile mix of group and individual visuals featuring both core and newer products, captured through realistic, in-use moments within a bathroom setting. A diverse cast and natural, lived-in environments helped the content feel relatable while maintaining an elevated, aspirational tone for use across digital platforms.
The Team:
Photographer & Videographer: Krystena Patton
Photo Assistant: Andres Guerra
Models: Daniella Landau, Jael Hadas, Tsubasa Watanabe
Creative Direction & Production: Her Studio New York, Steph Rommelt
Hair Artist: Daniel Lutz
Makeup: Aya iwakami
Rahua
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The Project:
A studio product shoot showcasing Ruby Kisses’ new foundation stick. Set against a clean nude backdrop, the focus was on simplicity and clarity, using dynamic product placement to highlight the shade range. Two models were selected to represent distinct tones, supporting a polished, cohesive visual story for digital and social platforms.
The Team:
Photographer: Molly Tellekson
Models: Sara ALi
Make-Up: Naomi Heather, Manuela Gomes
Hair Artist: Daniel Lutz
Production/Direction: Her Studio New York, Stephanie Rommelt
Rahua
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